Smiths-Briten Partners with Ideal Standard

Smiths-Briten has become a chosen supply partner of Ideal Standard International.

"The company's Ideal Standard and Armitage Shanks brands are both hugely successful and respected within the market and we are thrilled to add them to our portfolio," said Trading Director Gareth Jones.

Having just celebrated Armitage Shanks' 200-year anniversary, Adam Evans, Channel Trading Director for Ideal Standard UK, added: "We are delighted to be partnering with Smiths-Briten and working with them to increase availability of Ideal Standard and Armitage Shanks products across the UK.

Smiths-Briten is now offering collections nationwide and says it has carefully selected a core product range for customers to choose from.

jones added: "Our Core strength as a distributor is to offer industry leading service to our retail and merchant partners. Having significantly invested in stocking both these ranges at our Bolton distribution centre to cover the UK, it is our belief we can further add value to existing Ideal Standard and Armitage Skanks customers as well as developing those of our own."